DALLAS MAVERICKS MOBILE FAN EXPERIENCE CASE STUDY
The Dallas Mavericks and Tixsee partner to deploy the Mavs’ all-new mobile applications for the 2016-17 season built by Tixsee and powered by Tixsee’s Fan Experience Platform (FanXP).
The Dallas Mavericks continuously strive to reinvent their product with the goal of creating the most fun and energetic experience for their fans. Dallas Mavericks owner Mark Cuban once said, “We in the sports business don’t sell the game. We sell unique, emotional experiences…We are in the business of selling fun.” Given this philosophy, the Mavs needed to create a mobile application that engaged their fans on a visceral level at every stage of the fan journey.
A key feature, and top-priority for the Mavs, was a native, e-commerce integration for single-game tickets that would offer fans immersive, 360º seat views, and in-app ticket purchases directly from Mavs web and mobile properties. To accomplish the other objectives of surprising and delighting users with consistently rich content, personalized and meaningful marketing, and useful utilities when visiting the arena, the Mavs required a platform with the robustness, scalability, and functionality to support the entire fan and venue ecosystem. Dallas Mavericks CTO, Ken Bonzon, selected Tixsee for the challenge of creating the most advanced mobile app in professional sports.
“Tixsee’s team and technology stack has made it possible for us to energize mobile adoption, create new revenue, and most important – provide our fans with an exceptional experience.”
– Ken Bonzon, CTO, Dallas Mavericks
The official Dallas Mavericks mobile applications for iOS and Android devices is powered by FanXP, Tixsee’s mobile backend and admin console. FanXP provides the Mavs with a robust set of features that enable mobile monetization, mobile marketing, seamless third-party integration, app analytics, and content management.
FanXP and the mobile apps are a mobile-app-as-a-service implementation, packaged as a full-stack solution, which minimizes the operational and maintenance burden on the team’s business, and allows for the rapid deployment of new features and integrations.
A key feature, and top-priority for the Mavs, is the native single-game ticketing experience that offers fans immersive, 360º seat views, and in-app ticket purchases. The apps also includes features for an ultra high-convenience and visually rich experience with animated live stats, play-by-play details, team social feeds, news, box scores, player stats, 360º videos, navigation and directions with predictive travel times based on real-time traffic, and mobile tickets.
The solution also features several third-party integrations for a seamless experience, including: FOX Sports GO for live streaming, Uber rides, Ticketmaster Account Manager SDK, Fanatics SDK, VR player for 360 videos, Twitter, Facebook, Instagram, Google Maps, and Experience App College Pass.
In the 3 months following the October 6th , 2016 launch of the Mavericks mobile apps, app usage, new single-game ticket revenue, user lifetime value, and mobile ticket adoption has substantially increased, and continues to trend upward, as users discover, and familiarize themselves with the app.
Download the Mavs Case Study
EXPERIENCE THE DALLAS MAVS APPS FOR YOURSELF
About the Dallas Mavericks
The Dallas Mavericks play in the Southwest Division of the Western Conference of the National Basketball Association (NBA) and began as an expansion franchise in 1980. The Mavs have won three division titles (1987, 2007, 2010) two conference championships (2006, 2011) and under the leadership of owner Mark Cuban, Head of Basketball Operations/GM Donnie Nelson and Head Coach RickCarlisle, the team won its first NBA Championship in 2011.
In addition to on-court success, the Mavs are committed to making a difference in North Texas through outreach programs and the Dallas Mavericks Foundation.